Final Stretch of the Road showRead Now
Keepin' It 100 with Willy T.
I know the last few weeks have been more of a travel blog, but the trip has safely come to an end! However, still lots worth updating because I saved my favorite conference for last.
The Collegiate Marketing Institute is designed to bring together marketers of collegiate recreation and student unions as a way to immerse a smaller group to focus on a niche subject matter. The ~175 attendees gathered in New Orleans to work through topics like social media management, analytics, marketing strategy, and so much more.
I had the fortunate opportunity to present with Lauren Adams on “Putting the ‘Team’ Back in Marketing,” where we shared the ways we’ve empowered our respective teams to strengthen the internal brand community as a way to positively affect performance and help meet departmental goals. If you are interested in this topic, please hit me up - I’d love to share our presentation with you!
Most importantly, this conference allowed me to reconnect with mentors and build relationships with students looking to become professionals in the marketing field. We did our fair share of New Orleans exploration, which by this point I felt like an expert in the area (haha).
As I come back to reality and settle back into normalcy, there are a few things I appreciate a little extra this week:
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Who we are
Just a team of round pegs in a square hole changing the world one interaction at a time.
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